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Spotify move to 'accelerate podcast monetisation'

Streaming service acquires Megaphone advertising platform

· Industry news

Spotify has acquired Megaphone in a move it says will help advertisers and publishers realise the full potential of podcasts.

The audio streaming service's multi-million-pound expansion into podcasting continues with this latest link-up that aims to "accelerate smarter podcast monetisation".

Megaphone claims it is revolutionising podcast advertising with its Megaphone Targeted Marketplace platform, which offers "unprecedented listener reach, true measurement, efficient execution, and guaranteed brand safety".

Dawn Ostroff, Chief Content & Advertising Business Officer at Spotify said: “We are still in the early chapters of the streaming audio industry story, but it is absolutely clear that the potential is significant."

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