• The world's first dedicated podcast promotion service

    Affordable for all, super easy to use, 100% professional

  • 8 ways we plug your podcast

    Podcast analysis

    Personalised reports summarising your audience and messaging so you can improve your promotions

    Press Officer / Assistant

    We pitch your story to trade and mainstream press using our networks and journo request feed

    Featured spots

    Top billing for your show on Podcast Republic, Acast and Castro

    High profile adverts

    Your show advertised in 45k copies of Pod Bible mag, distributed with The Sunday Times

    Web articles

    Your show featured on the Pod Bible website, visited by '000s of podcast fans each month

    Newsletter spots

    Your show featured in the Pod Bible newsletter, reaching over 6,000 subscribers

    Promotions calendar

    Showing you the best to dates to take advantage of when promoting your show

    Digital campaigns

    Custom Facebook campaigns focused on driving engagement with your show online

  • Podcaster Packs

    (perfect for individuals on a budget)


    Our best-value package, giving you a little bit of everything



    (one-off fee, 2 weeks support)

    • Audience & messaging report (who to say what to)
    • Custom promo calendar (when to say it)
    • Article on Pod Bible website (000s of visitors)
    • Featured in Pod Bible newsletter (6k subscribers)



    A great way to engage the press at a bargain price!



    (one-off fee, 3 weeks support)

    • Press Assistant (reactive story pitches to the press)
    • Audience & messaging report (who to say what to)
    • Custom promo calendar (when to say it)
    • Article on Pod Bible website (000s of visitors)
    • Featured in Pod Bible newsletter (6k subscribers)


    The perfect way to give your subscriber count a mini-boost



    (one-off fee, 3 weeks support)

    • Featured on Castro (est. 15-50 new subs)
    • Audience & messaging report (who to say what to)
    • Custom promo calendar (when to say it)
    • Article on Pod Bible website (000s of visitors)
    • Featured in Pod Bible newsletter (6k subscribers)
    • Brand / Business packs

      (perfect for those using podcasts as part of their business)


      Perfect for boosting your online engagement



      (one-off fee, 4 weeks support)

      • Digital Specialist
      • Facebook campaign (two-week targeted ad run)
      • Audience & messaging report (who to say what to)
      • Custom promo calendar (when to say it)
      • Article on Pod Bible website (000's of visitors)
      • Featured in Pod Bible newsletter (6k subscribers)
      • Next steps review

        PRESS PACK

        Boost the profile of your show in the trade & mainstream media



        (one-off fee, 4 weeks support)

        • Press Officer (active press releases & story pitches)
        • Audience & messaging report (who to say what to)
        • Custom promo calendar (when to say it)
        • Article on Pod Bible website (000's of visitors)
        • Featured in Pod Bible newsletter (6k subscribers)
        • Next steps review


        Need more listeners? This is is the pack for you



        (one-off fee, 4-8 weeks support)

        • One month featured on on Podcast Republic homepage (est. 300-400 new subs)
        • Advert* in Pod Bible magazine (45k copies in The Sunday Times)
        • 1 week on Acast app (Pod Bible exclusive playlist)
        • Audience & messaging report (who to say what to)
        • Custom promo calendar
        • Article on Pod Bible website (000s of visitors)
        • Featured in Pod Bible newsletter (6k subscribers)
        • Next steps review
        *client supplies artwork
        • Testimonials

          Value Pack

          "Highly recommended"

          Over 1.4k plays in launch week

          Huge engagement rates on social media

          Reviewed 9/10 in Hackspace Magazine

          Press Pack

          "I will absolutely be using you again"

          Culture pick of the week in the Guardian

          Article in Ingenia magazine

          Over 15k downloads

          Digital & Press Packs

          "Very easy to work with"

          Interview on TalkRadio

          Interview on BBC Radio Cambridgeshire

          Featured in the Evening Standard

        • Our Partners

        • Got a question?

          Visit our store page or get in touch using the form below

          (by contacting us you agree that we can contact you with news and information on current and future podcast promotion services)

        • Make Your Own Section!

          Add and rearrange any components you want.

          All Posts
          The purpose of these Ts &Cs is to summarise the agreement between Ear Plug, a trading name of Why did the Chicken? Limited, (hereinafter “WDTC” or “Us or “We”) and “You” for the provision of Podcast promotion services (hereinafter “Services”). By using our website or purchasing our services you agree to the following terms and conditions:
          1. CONTENT POLICY
          a) You warrant that any content (including, but not limited to, music, spoken word, imagery, show notes, social media postings, public talks, videos, blog posts and episode names) contained within or associated with your Podcast is free from/does not contain:
          i) personal information without consent, unless there is a clear public interest argument;
          ii) information that is provided confidentially or marked as confidential is not shared unless it is already in the public domain.
          iii) material about a subject currently undergoing a legal trial
          iv) material about a child or children involved in family or criminal proceedings
          v) statements or strong inferences that could seriously and negatively affect the reputation of a person, company or organisation
          vi) material for which permission has not been gained from the copyright holder without clear and unambiguous ground for use in the context of ‘fair dealing’.
          vii) language, actions and hateful conduct of a sexist, racist, misogynistic or deliberately offensive nature towards one or more religions, ethnicities, disabilities, ages or genders
          viii) the threat, promotion or glorification of violence, hate crimes, criminal acts and behaviours
          ix) the threat, glorification or promotion of terrorism or violent extremism.
          x) the promotion, glorification or depiction of adult or child sexual exploitation, violence or assault
          xi) the abuse and/or harassment or someone, or incitement of others to do so
          xii) the promotion or encouragement of suicide or self-harm
          xiii) the pursuit or furtherance of any illegal activities, including the selling, buying, or facilitating of transactions in illegal goods or services, as well as certain types of regulated goods or services. 
          xiv) the manipulation or interfering in elections or other civic processes
          xv) the impersonation of individuals, groups, or organizations in a manner that is intended to or does mislead, confuse, or deceive others
          xvi) deceptively sharing synthetic or manipulated media that are likely to cause harm.
          xvii) violating others’ intellectual property rights, including copyright and trademark
          xviii) advice, guidance or speculation on personal legal, financial or health matters, unless accompanied by clear warnings, disclaimers and referrals to reputable 3rd parties
          2. LIABILITY
          Our liability under these Terms and Conditions, and in breach of statutory duty, and in tort or misrepresentation or otherwise, shall be limited as set out in this section. 
          a) You release us from any potential liabilities linked to the content contained within, or associated with, your podcast.
          b) You will not hold us not liable (whether caused by our employees, agents or otherwise) for:
          - any indirect, special or consequential loss, damage, costs, or expenses or; 
          - any loss of profits; loss of anticipated profits; loss of business; loss of data; loss of reputation or goodwill; business interruption; or, other third party claims; or 
          - any failure to perform any of our obligations if such delay or failure is due to any cause beyond our reasonable control; or 
          - any losses caused directly or indirectly by any failure or your breach in relation to your obligations; or 
          - any losses arising directly or indirectly from the choice of Services and how they will meet your requirements or your use of the Services or any goods supplied in connection with the Services. 
          c) You will indemnify us against all damages, costs, claims and expenses suffered by us arising from your loss or damage of any loaned equipment (including that belonging to third parties) caused by you, your agents or employees. 
          d) Under no circumstances will either party’s total liability of all kinds arising out of, or related to this agreement, regardless of the forum and regardless of whether any action or claim is based on contract, tort, or otherwise, exceed five times the value of this agreement.
          e) Nothing in these Terms and Conditions shall limit or exclude either party’s liability for death or personal injury caused by our negligence, or for any fraudulent misrepresentation, or for any other matters for which it would be unlawful to exclude or limit liability.
          f) Why did the Chicken? And Ear Plug are not responsible for the content of any 3rd party podcasts it promoters, highlights or supports as part of the delivery of it’s services.
          3. PAYMENTS
          a) All charges are in GBP and inclusive of any VAT or other taxes.
          b) All payments will be handled through our payments partner Stripe. By making payments to us via Stripe you agree to Stripe’s terms and conditions.https://stripe.com/gb/checkout/legal
          c) All products and services must be paid for, in full, in advance.
          a) If you order a service from us, then we will make best efforts to deliver it to the specification as detailed on the website and store pages or as otherwise agreed. 
          b) We will state up-front typical delivery times for all our services. If we are unlikely or unable to meet those delivery times, we will let you know up-front and offer a full refund. 
          c) If, during the course of providing our service we identify that we will be unable to meet specified or agreed delivery times, we will let you know as soon as possible and agree a revised delivery time.  If we cannot agree to a revised delivery time we will cease work and provide a full or partial refund, depending on the degree of work completed.
          a) You will give us timely access to any and all reasonable Content (materials, ideas, information, scripts, audio, DAW files, computer files and any other information or creative outputs) required to enable the provision of our Services. 
          b) You will ensure that you have all the necessary licences, clearances and copyright permissions for any Content which you supply us.
          c) You must make us aware, prior to the commencement of this contract, of any reasonable personal, health, mobility or technical requirements which we will make reasonable efforts to cater for.
          d) If you fail to comply with Your Obligations, we may terminate our services without penalty.
          a) From time to time we may need to make changes in the nature of our services delivered: 
          i) For minor changes that don’t materially affect the content or quality we will let you know of these changes at the point of delivery.
          ii) For notable changes affecting content or quality we will inform you as soon as possible and offer a part-refund based upon the size of the change. 
          iii) For significant changes affecting content or quality we will let you know as soon as possible and you offer you the chance to receive a full refund. 
          b) If you wish to change your order, then you must contact us with your request at the earliest possible opportunity.  Changes that materially increase the size, scope or nature of your order may incur an additional charge and impact delivery timeframes.  Changes that materially reduce the size, scope or nature of your order may be eligible for a partial refund, to be made at our discretion (dependent upon commitments made and cost incurred to date). Any additional charges must be paid up front before the change can be made.
          a) We may cancel our service at any time, without notice, if we find that you or your Podcast to be in breach of our content policy (See 1). In this instance no refunds shall be given.
          b) If we otherwise cancel a service, we will provide a refund to the reasonable value of any activities yet to be supplied. 
          b) In the event that you wish to cancel our services then:
          i) If you let us know of your wish to cancel no later than 2 weeks before the service is due to start we will issue you with a full refund.
          ii) If you let us know of your wish to cancel less than 2 weeks before the service is due to start then a refund or part-refund may be issued at our discretion.
          iii) No cancellations are possible once the service has started. 
          8. RIGHTS & BACKUPS
          a) We will store, for the purposes of enabling service delivery, copies of any Content received from you and copies of any Content we create as part of as part of activities. 
          b) Upon completion of our service, we will archive any Content received from you for the purposes of reference and backup. We will delete said Content upon request.
          c) You retain the rights to all Content you supply us, but grant us permission to store, process and publish excerpts on your behalf, in order to fulfill our Service obligations.
          d) We will grant you all rights, in all formats, in perpetuity, to any Content we create and supply to you as part of our Service obligations.
          e) We retain all rights, in all formats, in perpetuity, to any guides, templates, learning materials, tools, methods and models we may use or share with you in the course of fulfilling our Service obligations.
          a) We will discuss up front with you possible outcomes you may reasonably expect to achieve as a result of using our Service. Whilst we will make reasonable efforts in the fulfillment of our Service, we cannot however guarantee that use of our Service will result in those outcomes being achieved.
          b) Successful use of this Service is reliant upon your participation. You agree that you will make reasonable efforts to support and enable the Service we provide, through (including but not limited to):
          - discussions about your Podcast, your needs, your audience and your existing promotional activities
          - continuation and enhancement of your existing self promotion activities based upon our recommendations
          - positive, constructive and active engagement with our team to work collaboratively on positive outcomes
          - where necessary, taking on board feedback and making constructive changes to the way in which you undertake promotional activities
          - representing your Podcast and ear>plug in a positive manner on open fora, both real and virtual;
          10. COMPLAINTS
          a) In the event that you are unhappy with any work we have conducted for you, then please let us know as soon as possible, stating:
          i) The issue you have experienced
          ii) The nature and size shortfall against the published or otherwise agreed specification
          iii) All relevant order details
          iv) What reasonable steps you expect us to take to correct the matter
          b) We will then review your complaint and take reasonable steps to address your concerns, taking into account the size and nature of the shortfall.
          Data Protection Policy
          In accordance with Article 5 of the GDPR (General Data Protection Regulation) (EU) 2016/679:
          Why did the Chicken? may hold and process some of your personal data for one or more of the following purposes or reasons:
          You have contacted us to ask a query or question;
          You have subscribed to our newsletter;
          You have subscribed to our Facebook Group;
          You have responded to one of our surveys;
          To enable us to fulfil an order from you;
          Diversity and Equal Opportunities monitoring;
          Subcontracting or employment applications and implementation;
          To enable us to maintain records of your skills and availability as a freelancer;
          You have given us consent to hold your data for the purposes of communicating future opportunities to you.
          For all these purposes we will:
          Collect only the minimum data required to fulfil the purpose;
          Use any data only for the purpose for which it was intended;
          Ensure we hold the correct data for the purpose;
          Keep the data for only as long as is necessary ;
          Apply appropriate security.
          In accordance with GDPR, individuals have the right to:
          Be informed about the collection and use of their personal data;
          Be told our purposes for processing their personal data, our retention periods for that personal data, and who it will be shared with;
          Access their personal data and supplementary information;
          Have inaccurate personal data rectified, or completed if it is incomplete;
          Have personal data erased;
          Request the restriction or suppression of their personal data;
          Obtain and reuse their personal data for their own purposes across different services;
          Object to processing based on legitimate interests or the performance of a task in the public interest/exercise of official authority (including profiling); direct marketing (including profiling); and processing for purposes of scientific/historical research and statistics.
          Any requests can be made verbally or in writing.
          In all situations listed in (1), the following privacy information applies to personal data collected by Why did the Chicken?:
          If supplied, we will hold your e-mail address and phone number in order to either deliver a service/product and/or associated information (e.g. course details, confirmations), enable a newsletter to be delivered, enable you to be subscribed to our Facebook Group, enable us to respond to a query or question, or enable us to contact you with future opportunities;
          We will hold this data for an indefinite period of time or until you request we remove this information;
          We will not share this data with any third party company or person without your express permission;
          Any bank details provided for the purposes of payment may be stored via 3rd party  banking software (e.g. Barclays Banking) or payment partner (e.g. Stripe or Paypal).